Meet the Team

Dario Martina – Founder, Owner & Creative Troublemaker

Over the last 13 years, Dario has been the creative genius behind growing Dedito from an initial germ of an idea, to the successful, thriving business it is today.

With a keen eye for quality and detail, he has taken his previous European project management and import/export experience and put it to excellent use.  Originally coming to the UK to work his Weimaraners’ on the grouse moors of North Yorkshire, ever the entrepreneur, Dario spotted a potential market for high quality, hard wearing, affordable outdoor footwear for countryside lovers.

Since then, Dario has built Dedito up from a handful of sales in the early year’s through to the brand now being recognised as one of key players in the outdoor countryside footwear market.

Managing this creative genius is a full-time job for Mel, our Office Manager, as with Dario there can be a very fine line between genius and troublemaker!

 Mel Garton – Chief of Multi-tasking

Mel is Office Manager and Dario’s right-hand and left-hand woman; working closely with him to ensure the continued development and success of the business, alongside managing the day to day running of the busy office and warehouse.

Supremely well organised and Head of First Impressions, (one of the many hats Mel wears on a daily basis), this unflappable lady really is a star of the Dedito show!

Karen Kipling – Brand Warrior

Working closely with the Creative Troublemaker Dario and the rest of the team, as the Dedito brand guardian, Karen will be helping to grow the brand into new marketplaces and audiences, ensuring the product range resonates with current and future customers.

A jack of all trades and aspiring master of digital content, design and colouring in!

Darcie Kidd – Supply Chain Sorcerer & Warehouse Champion

Darcie plays a vital role at Dedito, ensuring our warehouse is always fully stocked with our signature boot models, clothing, and accessories, working hand-in-hand with Dario and our trusted suppliers. From managing our warehouse inventory to coordinating the stock for our show stands at game fairs, Darcie ensures that every Dedito display is brimming with our latest offerings.

As ‘Head of Gift Wrapping’ Darcie’s meticulous attention to detail ensures our gift-wrapped parcels are wrapped to perfection and topped off with a touch of Dedito magic!

Charis Holt – Resolution Rockstar & Logistics Maestro

As our Resolution Rockstar, Charis is the friendly voice at the end of the telephone, guiding our outdoor-loving customers through their boot-buying adventure! Whether customers need advice on the perfect fit for their boots, tracking down their latest order, or just a bit of boot-care wisdom, Charis is on hand to save the day.

But that’s not all……Charis also helps keep behind-the-scenes operations running smoothly, processing orders and working her magic liaising with event and show organisers, co-ordinating staff accommodation for game fairs and events and generally making sure the team and the Dedito stand are fully prepped and ready to welcome customers!

Iain Muirhead – Problem-solving Maestro & Warehouse Ninja

Iain thrives on practical problem-solving and takes pride in keeping things running smoothly behind the scenes at Dedito. Iain is an essential part of the team; preparing and maintaining our stands and trailers for game fairs, coordinating and transporting Dedito stock to events, carrying out expert boot maintenance when needed and keeping the warehouse organised and tidy!

Iain was also unanimously voted ‘top bacon butty chef’ this year by the team for his excellent culinary skills and keeping the show staff well fed at this year’s game fairs!

Simon Hey – Chief of Site Logistics

Simon makes the magic happen at the Game Fair’s, driving stock across the country and working with Dario to turn empty stands into an engaging retail space for customers.

Happiest with a toolbox to hand, Simon will have a go at fixing anything – from creating display stands through to the Dedito Land Rover!

Kathryn Archer – Number Wrangler

Kathryn is happiest with her head in a spreadsheet or generating invoices and like Holly, loves it when the numbers balance.

Given her love for numbers, Kathryn also has the task of interpreting our Google Analytics and general data analysis.

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